“Product quality and provenance are critical factors in serving the Chinese market, where goat milk based products continue to experience strong growth. Now as Australia’s largest producer of goat dairy products with a pathway to becoming Australia’s only vertically integrated producer of goat milk formula, Bubs Australia is uniquely placed to broaden its appeal to the Chinese market,” Bubs Australia chief executive officer, Nicholas Simms said.
“Bubs Goat Milk Infant Formula, Bubs Organic Baby Food pouches and cereals, as well as CapriLac goat milk powder, will be sold on JD.com’s e-commerce platform following Chinese New Year holiday celebrations. The inclusion of CapriLac goat milk powder, which we acquired with the NuLac Foods transaction at the end of 2017, is a clear demonstration of the confidence in our growing product offering and the additional growth drivers available to our business. This is a particularly exciting development in light of the recent alignment between JD.com and VIP.com, an existing channel for Bubs.”
JD.com will open its first Australian business office in Melbourne this month, demonstrating the strategic importance of this region and their dedication to accelerating the growth of high quality authentic Australian brands.
As of 30 September 2017, JD.com had over 266 million annual active users. Through its user-friendly website, native mobile apps, and WeChat and Mobile QQ entry points, the online company offers consumers a shopping experience. JD.com operated seven fulfilment centres and 405 warehouses covering 2,830 counties and districts across China. It is a member of the NASDAQ100 and a Fortune Global 500 company.