The liquor company unveiled the new product to celebrate that same sex marriage is finally a reality in Australia.
“At SKYY we believe diversity
should be celebrated. Since we launched the #CheersToEquality campaign with just.equal in February last year, we’ve rallied to make equality a reality, and are excited to be part of this proud moment in Australia’s history, especially as we’re helping LGBTI Aussies get hitched with the launch of these new SKYY Vodka YYES cans,” said SKYY Vodka’s marketing director, Nicole Stanners.
SKYY Vodka said in a statement a limited number of the rainbow YYES cans will be fitted with an ‘engagement ring’- a polished ring pull finished with a sparkly cubic zirconia, encouraging Sydney-siders to pop the question to their special someone.
The liquor company was born in San Francisco, a melting pot of innovation, open-mindedness and
inclusion, and has embraced this heritage by celebrating diversity around the world. After being
heavily involved in the marriage equality movement in the US they continued to challenge the
status quo here in Australia with the launch of #CheerstoEquality in 2017. Now that marriage
equality is a reality, SKYY are giving residents of Sydney the opportunity to celebrate achieving
this milestone with the limited edition YYES product.
For every YYES product sold, $1 will be donated to the just.equal organisation, to support the organisation’s ongoing work in addressing the needs of LGBTI Australians through lobbying, community consultation and social media.