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  • Expert opinion and analysis opens second 7Fresh supermarket

JD-ChinaE-commerce giant has opened recently its second 7Fresh grocery at the China Resources Dreamport shopping centre in Beijing.

The Chinese supermarket first opened late last year its initial 4000sqm outlet near’s headquarters in Beijing. fresh division president Wang Xiaosong and also the CEO of 7Fresh, said the supermarket brand is in a “life or death mad rush to cover the entire Beijing market”. Its goal is to open more than 1,000 outlets across China in the next three to five years.

Chinese supermarket said its concept focuses mainly on fresh products such as produce, meat, seafood, bakery goods, ready-to-eat packaged food and cooked-to-order foods. It also aims to integrate JD’s technical expertise to improve its offering and customer experience, drawing on data analytics to help formulate inventory based on customer behaviour and manage its supply chain. Furthermore, it integrates O2O retail into its core business, offering consumers within a several kilometre radius the ability to order groceries online for delivery to their doorsteps within 30 minutes.

The second 7Fresh outlet covers 2600sqm and is similar in layout to the original supermarket, but makes concessions because it is smaller, such as not offering a dining area. It is serving as a laboratory for to further its goal of seamlessly integrating online and offline retail, and redefining retail in China, according to Produce Report.

JD Fresh was launched in 2016, initially as an online component of the e-commerce platform.

This story was first published on Inside Retail Asia.

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