Allen’s has teamed up with Peters to launch an all new range of ice-cream flavoured jellies, inspired by fruity Frosty Fruits and the classic, creamy Drumstick.
The lollipop company said in a statement Allen’s Frosty Fruits lollies promise a burst of summer with flavours including juicy Tropical, tasty Watermelon & Pineapple and tangy Orange & Pink Grapefruit.
Nestlé general manager – Confectionery, Martin Brown, said Allen’s is thrilled to launch the playful lolly partnership, bringing the best of two delicious worlds together for fans across the nation.
“The experts at Allen’s have worked tirelessly to bring the magic of Peters’ beloved ice-creams into the confectionery aisle, creating a whole new flavour experience for our lolly lovers,” said Brown. “Allen’s and Peters are both iconic brands that ignite fond memories for Aussies, from childhood moments of fun, to summers at the beach and road-trips with friends. We hope that this new range will bring a smile to people’s faces and can’t wait to see how they embrace the range – whether they eat them like the originals, bite the tops off or eat each lolly whole in one delicious bite.”
The delectable Drumstick range features popular classics, like smooth Vanilla, Super Choc and luscious Boysenberry.
“Peters are just as excited about the collaboration. We love that the new Allen’s inspired by Peters lollies are a great representation of our existing ice cream products and are true to their flavour delivery,” said director – Sales & Marketing, Peters Ice Cream, Emma-Jane Collins.
Allen’s inspired by Peters Frosty Fruits (170g) and Allen’s inspired by Peters Drumstick (170g), RRP $2.99, are available in the lolly aisle from early April, in supermarkets and convenience stores nationwide.
