Australia’s iconic spread Vegemite has opened its first e-commerce merchandise store.
The well-known Aussie company said it’s set to deliver something different to that of the iconic glass jar (and tube), as it introduced its first ever online store offering: a new home, to everything black red and yellow.
Vegemite said in a statement it launched the 7 Mitey offerings, for fans to get their hands on.
In a collaboration with Australia’s homewares brand, Salt&Pepper, the iconic Aussie company will be selling bespoke mug and plate sets, tea towels and melamine dinner sets. Consumers can also purchase Vegemite trucker caps, t-shirts and beach towels.
“Salt&Pepper have helped us bring the iconic range to life and are thrilled you can now welcome them into your home with your favourite Aussie breakfast spread,” said Vegemite in a statement.
The new Vegemite product range is available online.
Mitey Merchandise Product Pricing List:
• Vegemite Trucker Hat $29.95
• Salt&Pepper Vegemite 2 Piece Breakfast Set $34.95
• Salt&Pepper 6 Piece Dinner Set $39.95
• Vegemite Beach Towel $49.95
• Vegemite Set of 2 Mugs $29.95
• Vegemite Set of 2 Tea Towels $29.95
• Vegemite T-Shirts $34.95
