Free Subscription

  • Access daily briefings and unlimited news articles


Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Vegemite ventures into Mitey Merch Store

Vegemite merchAustralia’s iconic spread Vegemite has opened its first e-commerce merchandise store.

The well-known Aussie company said it’s set to deliver something different to that of the iconic glass jar (and tube), as it introduced its first ever online store offering: a new home, to everything black red and yellow.

Vegemite said in a statement it launched the 7 Mitey offerings, for fans to get their hands on.

In a collaboration with Australia’s homewares brand, Salt&Pepper, the iconic Aussie company will be selling bespoke mug and plate sets, tea towels and melamine dinner sets. Consumers can also purchase Vegemite trucker caps, t-shirts and beach towels.

“Salt&Pepper have helped us bring the iconic range to life and are thrilled you can now welcome them into your home with your favourite Aussie breakfast spread,” said Vegemite in a statement.

The new Vegemite product range is available online.

Mitey Merchandise Product Pricing List:

• Vegemite Trucker Hat $29.95
• Salt&Pepper Vegemite 2 Piece Breakfast Set $34.95
• Salt&Pepper 6 Piece Dinner Set $39.95
• Vegemite Beach Towel $49.95
• Vegemite Set of 2 Mugs $29.95
• Vegemite Set of 2 Tea Towels $29.95
• Vegemite T-Shirts $34.95

You have 3 free articles.