Australian spread brand Vegemite has released a limited-edition collector’s jar, in partnership with Ipswich sprinter Gout Gout.
The partnership highlights the athlete’s personal morning routine, which includes toast with butter, a thin layer of Vegemite, and avocado for energy and B vitamins.
“I’m proud to partner with Vegemite, and it’s surreal to see myself on the Vegemite jar now. I hope when others pick up a jar, they feel a sense of confidence and motivation to start their day right,” said Gout Gout.
“Gout Gout is everything we love,” said Tegan Froud at Vegemite. “He’s humble, driven and doing incredible things on the world stage that make us feel immensely proud – all at such a young age and while still staying true to himself.”
For the new packaging, the ‘Gout Gout’ jars feature an image of Gout in mid-sprint, styled in Vegemite’s traditional colour palette, and displaying the brand’s B vitamin nutritional credentials.
The 380g ‘Gout Gout’ limited-edition jars are available at supermarkets across Australia.
In 2024, Bega Group introduced a collaboration product between Bega Cream Cheese and Vegemite.
