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New labelling laws a win for SPC

SPC Ardmona products

It’s been two years in the making, but 100-year-old Australian business SPC is excited for the new Country of Origin Labelling regulations to come into play on July 1.

The business sees the move, which will now require companies to state on their products’ labels exactly where the goods are produced, grown, made or packed – as well as to communicate what percentage of the ingredients come from Australia, as a levelling of the playing field for Australian producers.

“As an Australian company producing home-grown fruit and vegetables from Victoria’s Goulburn Valley, SPC welcomes the regulation changes,” says SPC GM Marketing and Innovation, Simone Coté.

“SPC supports the transparency these regulations bring, with Australians often mislead by the impression that certain packaged products are Australian, when in fact they’re not. We encourage people to look for this new bar coding system which signifies the percentage of Australian ingredients in their products, helping them make informed decisions when shopping for themselves and their families.”

Throughout its century-long history, SPC has proudly stood by Australian growers and were already making labelling changes when the new labelling regulations were first mooted in 2016.

“SPC encourages Australians to buy local and support our Aussie farmers who are striving to produce the best products possible for families nation-wide,” said Coté.

Australians will be able to see the full SPC range of products with Country of Origin labelling standards from July 1 2018.

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