The craft beer company will produce a limited run of 2500 collector’s edition bottles at Dan Murphy’s stores.
James Squire crafted ‘The Wreck Preservation Ale’ with yeast extracted from a 220 year old bottle of beer hauled from Australia’s oldest merchant wreck, Sydney Cove.
“The Wreck Preservation Ale has an amazing story behind it and the consumer interest in the beer has been phenomenal,” said Gordon Treanor, general manager Craft at Lion. “The kegs sold out in record time at James Squire venues across Australia prompting the decision to release a limited quantity of bottles for sale. We expect the interest to drive strong demand for the bottles so people will have to act fast. It will be very lucky dads who receive The Wreck this Father’s Day.”
James Squire’s ‘The Wreck Preservation Ale’ is crafted in a premium 750ml glass bottle, with gold embossed label and wax dipped seal – packed in a hard, black casing.
The craft beer maker said some of the oldest beer will be available for purchase at the Queen Victoria Museum & Art Gallery in Tasmania, where Aussies can also see the Sydney Cove wreck. The museum, along with scientists from the Australian Wine Research Institute, collaborated with the James Squire brewers to bring the historic and unique beer to life. A percentage of sales of The Wreck beer will fund further QVMAG research into the Sydney Cove collection.
James Squire’s ‘The Wreck Preservation Ale’ Father’s Day limited release is available at Dan Murphy’s.