The Woolworths Group together with customers have raised more than $7 million for Rural Aid’s Buy a Bale appeal in support of Australian farmers impacted by the drought.
The money raised includes the initial $1.5 million donation from Woolworths, customer donations at the Group’s supermarkets, BWS, Dan Murphy’s and Big W as well as the profits from sales across all fresh departments at supermarkets on August 11.
The funds are already helping to deliver more livestock feed, cover essential household expenses and provide additional counselling support services to farmers in need in rural areas.
Rural Aid CEO Charles Alder praised the support from Australians around the country.
“It has been incredible to see the whole nation rally together to help support our strong and resilient Aussie farming community during this tough period,”
“We’ve been able to increase vital counselling services available for farming families in regional communities, with counsellors coming on board in Broken Hill and Lighting Ridge,” Alder said.
Woolworths Group CEO Brad Banducci praised customers and staff for their efforts during the fundraising drive.
“We have been overwhelmed by the outpouring of generosity from our customers and store teams in support of the Australian farming community,” he said
“Our store teams, particularly in regional and rural areas, have continued to go above and beyond to support fundraising efforts because they know it makes a real difference for those impacted in their local community,” Banducci added.
Woolworths is also providing additional support to farmers with expert resourcing in the areas of logistics and planning.