Coca-Cola Amatil invests in Singapore-based startup

cokeCoca-Cola Amatil (CCA) has announced that it has taken a minority stake in Singapore-based restaurant tech start-up, TabSquare via its venturing platform, Amatil X.

The Singaporean company TabSquare specialises in artificial intelligence (AI)-powered restaurant solutions to improve the restaurant experience for diners and improve operations for restaurant owners. Last month Amatil X invested in Australian start-up Doshii.

Chris Sullivan, group director Partners and Growth, said Amatil X was created for CCA to become active in the start-up sector and to help support the existing smaller businesses and push them to explore future growth opportunities in the industry.

“This includes investing in restaurant tech companies like TabSquare which has developed a solution to benefit restaurants and their customers by using technology to streamline and personalise the dining experience,” said Sullivan.

TabSquare Founders with Chris Sullivan from Coca-Cola Amatil (1)

Amatil X was introduced to TabSquare by an employee participating in CCA’s  Xcelerate program.

“Our employee’s startup idea was very similar to TabSquare, so they decided to explore [the Asian company] rather than reinvent the wheel. We were impressed by the solution that TabSquare was promoting which has led us to invest in them. They have a strong team, a clear business model and ambitious growth plans, which include expanding from their established Singapore base to the whole of the Asia Pacific region,” Sullivan added.

TabSquare co-founder Chirag Tejuja said the Singapore-based startup offered wide variety of solutions for any type of in-restaurant dining.

“Our technology can personalise the entire dining experience for each customer, treating them uniquely, at scale. We have 6,000 active terminals in market, serving 12 million diners annually. We are collecting rich customer data at every interaction, allowing the restaurant to provide a unique and [customised] dining experience,” Tejuja said.

“There is a huge market opportunity for TabSquare in this region. The addressable market is more than SG$1 billion in Southeast Asia, Australia and New Zealand alone. We already have an existing customer base in most target markets and will rapidly grow our footprint in the region with the current round of investment funding.”

TabSquare is already backed by Kakaku.com and Resorts World.

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