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7-Eleven on wheels for elderly customers in Japan

PASADENA CA/USA – OCTOBER 25 2014: 7-Eleven store exterior and sign. 7-Eleven is the world’s largest operator and franchisor of convenience stores with more than 50000 outlets.

7 Eleven LogoConvenience store chain 7-Eleven is going a step further for its elderly clientele in Japan by bringing the corner store to them. NHK Japan reported that the so-called “mobile convenience store” travels by truck twice a week to a housing complex in Tokyo where many elderly people live.

The service started last Thursday, offering about 150 items including food such as bread and pre-prepared meals, in an attempt to help seniors who don’t have supermarkets nearby.

Many seniors visited the store on the first day of its operation with one 85-year-old female customer telling NHK Japan that she is less reliant on family members as a result. “It’s great. I had been asking my daughter to buy daily items.”

Screen caption from NHK Japan
Screen caption from NHK Japan

Hiroki Iwamoto of 7-Eleven Japan said, “There is demand because the number of retailers is shrinking at the same time that society is aging more quickly. We want to contribute.”

7-Eleven rivals Lawson and FamilyMart also operate mobile convenience stores in some areas.

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