US energy drink Celsius is launching a flavour exclusive to 7-Eleven Australia, with its first-ever pop-up at the convenience store network.
Sparkling Raspberry Peach offers a blend of sweet, juicy peach and a hint of tangy raspberry.
“We expect the new Sparkling Raspberry Peach to be a hit in the Australian market as the new non-alcoholic beverage of choice. A recent study by UNSW claims that “close to 40 per cent of drinkers want to drink less,” making room to be the drink of the summer,” said a Celsius spokesperson.
The drink is now available at 7-Eleven stores nationwide with an RRP of $4.
To celebrate the launch, a pop-up event featuring Australian DJ and producer DJ Cyril was held at $7.11 per ticket, with limited spots available.
“We’ve always been a place where Aussies turn to start their day, whether it’s an oat latte, an iced coffee or what we’re seeing increasingly with Gen Z, a refreshing energy hit like Celsius,” said Adam Jacka, GM marketing of 7-Eleven Australia.
This takes a morning boost to the next level, and we’re proud to partner with Celsius on this. A morning rave is unexpected, but it makes perfect sense: it’s local, it’s fun, and it brings the community together in the most 7-Eleven way possible,” said Jacka.
Recently, Celsius expanded its Australian lineup.
