Supermarket giant Woolworths appears to have learned a thing or two from the unprecedented success of its rival Coles’ Little Shop promotion and is now launching a Christmas campaign of its own to lure shoppers through the doors.
Woolworths Christmas Pop-Outs, which is available from this Wednesday, features 12 Christmas-themed cardboard characters that shoppers can build themselves. The characters ‘pop-out’ of a cardboard frame and shoppers can follow the instructions at the bottom of the board to build them.
Characters including Santa, Reindeer, Elves, Gingerbread Man, Snowman and more will be offered to customers as a festive gift with every $30 spent on eligible purchases in store or online.
Three characters will be released each week, for the next four weeks and a collector Christmas tree stand to house the characters will be available to purchase for $3.
Unlike Coles Little Shop, which featured miniature plastic grocery items, eco-conscious shoppers will be glad to hear that Woolworths pop-outs are fully recyclable and Australian-made.
Customers will also be able to see the characters they are getting to help avoid duplication or disappointment and to minimise waste.
Managing director of Woolworths supermarkets, Claire Peters, said that the collection adds something “a little magical” to the supermarket’s Christmas offerings.
“We are really excited to be able to offer Australian families a small gift that captures the fun, imagination and festive spirit of the season with the ‘Woolworths Christmas Pop-Outs’. Christmas is all about spending quality time with family, friends and loved ones and this is a great way for everyone to get together to workshop, build and play with their favourite Christmas characters,” Peters said.
“We believe that kids, parents, grandparents and individuals will be captured by the wonder and imagination of the range and will find ways to make them their own this Christmas – whether that’s as a place card for the dining table or an additional festive ornament around the Christmas tree.”
