Today, Australia’s biggest supermarkets go head-to-head in a collectables battle in a bid to draw more customers to their stores.
Coles is bringing back its popular Little Shop for another run, with 30 new miniature groceries to collect. While Woolworths is teaming up with Disney, this time on a Lion King-themed collection to celebrate the release of the blockbuster movie.
Once again Coles has come under fire from environmentally-conscious consumers who are disappointed that the retailer is choosing to bring back the plastic mini groceries, with thousands signing a petition calling for a boycott of the supermarket over the non-recyclable toys.
Woolworths has been mindful of its environmental responsibilities with this campaign. The retailer has partnered with TerraCycle to turn used Ooshies into plastic pellets which will be used to make outdoor products such as garden beds, decks, fences and benches.
Customers can dropped any unwanted Ooshies back to Woolworths and from there they will be sent to TerraCycle for recycling. The bag the Ooshies come in is also made of FSC material and can be recycled via kerbside yellow bins.
But will that be enough to sway customers?
Today, we’re asking which campaign you think will be the biggest hit and why? Share your thoughts in the comments.