About half a million consumers from 81 regions globally, including Australia, Japan, Korea, Taiwan and UK, put forward their ideas for the new flavour. Strawberry Tiramisu came out on top, beating unusual suggestions like “breast milk” and “Indomie Mi Goreng” instant noodle flavour.
The new flavour is a bittersweet fusion of flavours including mascarpone, coffee and cocoa cream. The tiramisu mix is also blended into the white chocolate coating. Real strawberry pulp pieces are sprinkled into the mix to give a tart fruity flavour.
Well-known Japanese artist Kenutake Kinashi was chosen to design the new packaging for the chocolate bar.
Kinashi will hold art exhibitions locally and internationally, for the next two years. He sketched the new packaging design based on the theme of connection between people.
Kinashi included different messages on each individual wrappers, including “I’m 45 years old too!” and “Congratulations on 45 years. Let’s also get to 45 years.”
Nestlé Kit Kat’s new flavour Strawberry Tiramisu will be sold in a pack of 11 for 500 yen (US$4.40) or a box of three for 120 yen (US$1). Both packaging versions feature Kinashi’s unique designs.