Procter & Gamble tackles important global issues
Procter & Gamble (P&G) is determined to make an impact on important issues such as diversity, inclusion and gender equality, with the FMCG giant highlighting its plans in its 2018 Citizenship Report released on Tuesday.
P&G has already made environmental efforts in the past via its advertising, but the 2030 goals include a vision to stop its product packaging ending up in the ocean.
“Our aspiration is clear. We want to be a force for good and force for growth. We know that the more we integrate and build citizenship into how we do business, the bigger the impact we can make with the people we serve, the communities where we live and work, and the broader world that surrounds us. In turn, this helps us grow and build our business,” said David Taylor, P&G’s chairman of the Board, president and CEO.
Through its Children’s Safe Drinking Water Program, P&G has provided 14 billion liters of clean drinking water to those who needs access to it. The FMCG giant has also helped people in need during the hurricanes in the US, including hurricane Harvey, Irma, Maria and Florence, in recent years. Furthermore, its Tide Loads of Hope program has helped wash more than 3,800 loads of laundry to “help bring a sense of normalcy to those suffering the effects of natural disasters.”
The multinational sparked conversations around diversity and equality with its film “The Talk”, which discusses racial bias issues, and “The Words Matter” which centers on LGBT+ inclusion. P&G also rolled out advertising campaigns that portray diverse families and individuals.
P&G’s thought-provoking new exhibit, “Women at Work: Myth vs. Reality,” centers on gender equality as it tries to challenge people on outdated thinking on women in the corporate world. Together with Sesame Workshop and the Muppets, the exhibit has rolled out a range of new brand advertising campaigns involving equal voice and representation for all individuals.
The Ambition 2030 framework released by P&G in April focuses making the biggest positive difference to the environment through its brands, supply chain, society and employees. P&G has renewed its focus on plastic waste and its popular brands like Tide has increased the recyclability of packaging and use more recycled material.
“For more than 180 years, the Company has been touching and improving lives. It’s who we are. It’s what we do. And it motivates us to do more and be a force for good and a force for growth in the world,” said Taylor.
P&G has published a Sustainability Report yearly since 1999 but expanded it in 2016 to include a more comprehensive overview of the Company’s Citizenship priorities.