Bickford’s has launched a new No Added Sugar Cordials range, replacing its former Diet and Sugar-Free products into a single, improved formulation.
The new range is designed to eliminate the “lingering aftertaste” often associated with sugar-free beverages.
Available in five flavours – Lemon, Lime, Tropical, Raspberry, and Lemon, Lime & Bitters – the cordials contain no added sugar and are free from artificial colours, flavours, and sweeteners; instead, they are sweetened with a stevia-erythritol blend.
In addition, the products are vegan and contain eight calories or fewer per serve.
Chris Illman, Bickford’s group head of sales and marketing, reassured consumers and said the new range expands the brand’s offering rather than replacing the existing cordials.
“Australians want healthier options, but they also want great taste,” Illman added.
“That’s why our traditional range isn’t going anywhere. We’re simply upping our game in the better-for-you space – delivering the same trusted Bickford’s quality in a format that suits evolving lifestyles.”
Bickford’s No Added Sugar Cordials range is available in Coles nationwide. The rollout will extend to independent supermarkets in July and launch nationally at Woolworths in September.
