It will introduce 500ml water bottles to 687 7-Eleven stores and in 427 Woolworths petrol and convenience stores along with the 1 litre size.
“Our Australian program is centered around having a direct conversation with our consumers and showing them how FIJI Water can fit into their existing lifestyles. The best examples of this are our growing social media channels, bespoke content and ongoing event and TV presence,” Wai Mei Lee, vice president, Asia, EMEA and Oceania at FIJI Water, said.
“Being at the fingertips of our key consumer base is just as vital. With 68 per cent of bottled water purchases made on the run from convenience stores and supermarkets, our move into 7-Eleven in September 2018 and Woolworths petrol and convenience in November 2018 should only continue the brand’s positive growth trajectory when paired with our Australian marketing strategy.”
The water bottle brand recorded a compound annual growth rate (CAGR) of over 20 per cent between 2012 and 2017, exceeding the Australian bottled water category’s CAGR of 7 per cent almost threefold.
FIJI Water previously launched Fiji’s Finest Getaway, a multi-faceted destination travel campaign starring the Bachelor couple, in collaboration with FijiAirways and Tourism Fiji.