US organic grocery chain Whole Foods Market has launched a digital product catalog to help customers shop according to their dietary needs or preferences.
The new service offers quick and easy access to product ingredient lists and nutritional information so customers can research food options and verify availability at their local store.
Users can search for and filter popular diet choices such as vegan, keto and paleo via a desktop computer or mobile device.
“Whole Foods Market has always been a go-to for those who follow special diets or want greater transparency into what they are eating,” said Jason Buechel, executive vice president of technology and chief information officer for Whole Foods Market.
“This new experience makes it easier than ever for those customers to find products that fit their needs from dietary preferences to lifestyle changes, and ultimately helps them achieve their wellness goals.”
According to a recent Whole Foods Market study, almost one third of frequent customers say they shop according to a specific dietary preference.
Upon searching, customers will find a photo of the product, its nutrition fact panel and ingredients list, and diet and allergen tags.
The full list of searchable options includes: vegetarian, vegan, gluten free, Paleo friendly, Keto friendly, sugar conscious, dairy free, Kosher, organic, Whole Foods Diet approved, Engine 2, low sodium and low fat.