LG unveils capsule craft beer machine - Inside FMCG

LG unveils capsule craft beer machine

LG HomebrewAppliance maker LG Electronics (LG) took home the 2019 CES Innovation Award for its capsule-based craft beer making machine.

LG HomeBrew, which debuted at the Consumer Electronics Show in Las Vegas this week, allows consumers to create craft beer with single-use capsules containing malt, yeast, hop oil and flavouring. The system features an optimised fermentation algorithm as well as a self-cleaning feature.

The new beer brewing machine can create five different beers including hoppy American IPA, golden American Pale Ale, full-bodied English Stout, zesty Belgian-style Witbier and dry Czech Pilsner. It can produce up to five litres of beer in approximately two weeks depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we have developed over the decades,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company.

“Homebrewing has grown at an explosive pace but there are still many beer lovers who haven’t taken the jump because of the barrier to entry and these are the consumers we think will be attracted to LG HomeBrew.”

Video courtesy of CNET

The LG HomeBrew process includes fermentation, carbonation and ageing before serving up and cleaning. Consumers can check the appliances’ status anytime and anywhere by using an app available on Android and iOS.

The optimised fermentation algorithm controls the fermenting process with precise temperature and pressure control to create the brew. It automatically sanitizes using just hot water, ensuring everything is hygienically clean for the next batch.

CES 2019 runs from January 8 – 11 at the Las Vegas Convention Center.


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