It’s that time of the year when many are primed to make changes for their health and wellness and for some, it’s a time to adopt a new diet entirely.
‘Veganuary’ – adopting a vegan diet for the month of January – is a trend that is growing in popularity each year. What started out with a reach of 3,300 people in the UK in 2014 has ballooned to more than 220,000 in 14 countries, including Australia, in 2019.
Between 2014 and 2016, there was a 92 per cent rise in the number of products launched in Australia that carried a vegan claim, according to Mintel’s Global New Product Database.
This growth is predicted to continue with the local market for packaged vegan foods expected to reach $215 million by 2020.
Adding flexitarians to the 11 per cent of the population who identify as vegan or vegetarian, means demand for meat-free products is high, and it’s starting to affect retail sales of meat. Nielsen data found both young and older Australians bought less meat in 2018 than they did in 2017.
This week we are asking, do you think the trend is likely to take hold?
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