UK supermarket Tesco will be donating unsold Valentine’s Day flowers and bouquets to ensure none will go to waste.
Tesco is working with food redistribution charity, FareShare, who will deliver any unsold blooms.
After Valentine’s Day, FareShare volunteers will collect the unsold flowers from Tesco stores and deliver them to some of the 7,000 charities and community groups they work with.
“Noone wants to see these beautiful flowers go to waste so we’re delighted that this year we’re going to find them deserving homes. We already work with FareShare to redistribute surplus food so it was the natural thing to do to work with them to give some Valentine’s joy to those who deserve it most,” Tesco head florist, Michelle Buck, said.
“The meals that charities make with surplus food from Tesco support thousands of vulnerable people, many of whom are struggling with food poverty, illness or loneliness. Flowers always lift us up, and these Tesco blooms will brighten up the tables of many charities and bring smiles to the faces to the people enjoying what might be their only hot meal of the day,” FareShare chief executive Lindsay Boswell said.
The supermarket giant is also working with the charity group on the surplus food programme, Community Food Connection, which connects local charities and community groups to their stores.
