We’re halfway through February already and plenty of new products and campaigns emerged in the FMCG market this week. Take a look back what happened.
Woolworths celebrate 60 years of Mr Squiggle
Supermarket giant Woolworths is paying tribute to Australian television icon Mr Squiggle with a collection of limited edition coins. The supermarket rolled out four A$2 coin designs by the Royal Australian Mint. The coins depict Mr Squiggle and his friends with a new design to be released each week. Rebecca Hetherington, daughter of Mr Squiggle creator, Norman Hetherington said it is an honour to have her father’s work immortalised in this unique way.
Coles launched Stikeez Collectables
Rival supermarket giant Coles has also launched a collectables campaign this week. Stikeez Collectables encourages kids to eat healthier. Stikeez and the Coles Fresh Rainbow Challenge were created to entice Aussie kids and their parents to eat more fresh fruits and veggies. Aussies can collect Stikeez and name them after their fresh produce growers. Customers can get a free Stikeez collectable for every A$30 spent. The Rainbow Challenge urges Aussies to monitor how much fruits and vegetables they’ve eaten by ticking off the list of all the fresh produces’ colours of the rainbow each day on free posters.
KitKat Gold here to stay in Australia
Confectionery giant Nestlé has announced it will keep KitKat Gold on shelves in Australia after high demand from consumers. The limited edition white chocolate covered wafer fingers have been popular with consumers since launching in August 2018. Nestlé Confectionery marketing head Anna Stewart said they have never seen anything like it before with “bids of almost A$200 per block on eBay.”
Coca-Cola unveils new flavours
Soft drinks giant Coca-Cola has created its first trademark flavour beverages in over a decade. It will release new Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar in the US nationwide on February 25 . Coke’s brand director Kate Carpenter said it’s time to create new flavours for its consumers. The soft drinks giant had considered three other flavours – raspberry, lemon and ginger – but settled on the combination of orange and vanilla.
Nestlé launched Starbucks products for home
Confectionery giant Nestlé has introduced Starbucks coffee products at grocery stores and online platforms globally. The range of 24 products, includes whole bean and roast and ground coffee for the home and capsules, which have been developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies. They will begin rolling out these products across Asia, Europe, Latin America, Middle East and the US in the next few days. It’s the first product launch since both companies partnered to infiltrate groceries last year. The two created a global coffee alliance allowing Nestlé to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks coffee houses.
That’s it for this week! Have a lovely weekend and Inside FMCG will be back on Monday morning.
