Soft drinks giant Coca-Cola is to release Coke Coffee in 25 markets by the end of 2019. The soft drinks giant said Coke Coffee contains less caffeine than a regular “cup of coffee but more than a can of soda.”
“Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work,” CEO James Quincey told analysts in a conference call Tuesday.
CNBC reported that Coke Coffee is already available in Vietnam, Brazil and Colombia. A Coca-Cola spokesperson told the US news agency that the drink varies from country to country as some versions have sugar while others don’t.
The soft drinks giant also plans to offload ready-to-drink Costa coffee products in Europe in the second quarter of 2019, after it finalised the acquisition of the US$4.9 billion investment of the British cafe.