FMCG multinational Kimberly-Clark Australia has unveiled the new U by Kotex, ‘Nude in Black Liner’ and ‘Cotton Liner’.
U by Kotex created the new products to offer increased breathability, comfort and discretion.
Kimberly-Clark Australia was prompted to create Nude in Black liner after research revealed that black is the most frequently worn colour in a woman’s weekly underwear cycle.
“At U by Kotex, we are continually looking for new ways to help Aussie women avoid common stigmas associated with periods and feminine hygiene protection,” said Fiona Kelly, senior brand manager for U by Kotex Australia.
“We are thrilled to be offering two new ways for women to comfortably manage every day sanitary requirements and maintain a fresh and clean feeling all day long.”
The U by Kotex Nude in Black and Cotton liners are available now in all major grocery and pharmacy retailers and online.
