U by Kotex adds two new products to liners range

FMCG multinational Kimberly-Clark Australia has unveiled the new U by Kotex, ‘Nude in Black Liner’ and ‘Cotton Liner’.

U by Kotex created the new products to offer increased breathability, comfort and discretion.

Kimberly-Clark Australia was prompted to create Nude in Black liner after research revealed that black is the most frequently worn colour in a woman’s weekly underwear cycle.

“At U by Kotex, we are continually looking for new ways to help Aussie women avoid common stigmas associated with periods and feminine hygiene protection,” said Fiona Kelly, senior brand manager for U by Kotex Australia.

“We are thrilled to be offering two new ways for women to comfortably manage every day sanitary requirements and maintain a fresh and clean feeling all day long.”

The U by Kotex Nude in Black and Cotton liners are available now in all major grocery and pharmacy retailers and online.

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