Tesco mulls over high-end convenience offering

UK supermarket Tesco is considering a trial of an upmarket convenience store under the ‘Tesco finest’ banner, according to Reuters.

The retailer flagged the opportunity for a ‘Tesco finest’ store concept at a capital markets day for analysts and investors on Tuesday.

“‘Tesco finest’ as a brand is one of the largest food brands in the country. We have a very high percentage of more upmarket customers,” chief executive Dave Lewis told Reuters on Wednesday.

“The opportunity to curate that range and bring new things in a more convenient outlet is something that we have tested, is something we’re interested in.”

The retailer did not give any potential date for the trial.

Last year, Tesco launched Jack’s, a store chain at the discounter end of the market, to compete with Aldi and Lidl.

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