Coles Little Shop makes a comeback

Just days after UK retailer M&S launched its own version of Little Shop, Coles has announced that it will bring back the popular promotion for a second run.

This time the supermarket giant is featuring 30 new grocery collectables including Arnott’s Original Barbecue Shapes, Heinz Baked Beans, Tip Top bread and Campbell’s tomato soup.

Iconic Aussie brand Vegemite has created a special edition vintage mini for Little Shop 2.

Starting next Wednesday July 17, customers will be offered a free collectable with every $30 spent at Coles supermarkets, Coles Online and for the first time at Coles Express with fuel or convenience store purchases.

The new campaign also features a Coles replica truck, a toy cash register and new collector cases.

The first campaign was so popular that Coles extended the promo beyond the planned finish date, and also introduced a Christmas version.

Despite only lasting for eight weeks last year, Coles Little Shop campaign helped the supermarket giant bag a 5 per cent jump in sales for the first quarter of 2019. The supermarket giant will be hoping to see a similar impact on its bottom line this time around.

“The first campaign was embraced by customers of all ages and brought to life the traditional hobby of collecting enjoyed by all generations,” Coles chief marketing officer Lisa Ronson said.

“It’s wonderful how Little Shop brings family, friends, work colleagues and communities together by encouraging them to swap and share their minis to help each other complete their collections.”

Some of the brands in the first Coles Little Shop campaign including Pental’s White King, Freedom Foods and Messy Monkeys even reported a 50 per cent surge in products sales since the promotion began.

“We have worked with our suppliers to make this year’s campaign even bigger and better than ever before and we think customers will be excited to find out about additional surprises we have in store for them.”

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