This week in FMCG
This week we’ve seen some big stories in FMCG. Read the highlights from the last five days on Inside FMCG.
Supermarket giant Woolworths won a case taken by the Australian Competition and Consumer Commission (ACCC) on the compostability of the ‘Select eco’ product range of disposable plates, bowls and cutlery. The Federal Court said the environmental claims by the supermarket giant were accurate. The products are made from corn starch or sugarcane and other natural materials.
Australian beverage bottler Coca-Cola Amatil (CCA) has reaped the benefits of social collaboration tool, Workplace by Facebook, as it connects its 12,000 team members worldwide. CCA’s Liz McNamara, group director public affairs communications, sustainability told attendees how the communication tool has helped connect its widely dispersed team.
Online retail giant Amazon has expanded product serialisation service to Canada, India and Europe to deal with counterfeit products. Amazon vice president, Amazon Customer Trust and Partner Support, said that fake products is a prevalent concern, both online and offline. Customers can also use a mobile app to check for themselves, regardless of where they purchased the units.
FMCG giant Unilever unveiled the new Cif ecorefill at Sainsbury’s. It aims to get rid of 1.5 million plastic bottles from supermarkets, addressing consumer demand for less plastics in grocery and providing more refillable and reusable options. Helen Bird, strategic engagement manager at WRAP (The UK Plastics Pact), said that for people wanting to reduce their plastic footprint this is one of novel design.
US pop star Lady Gaga has created a new make-up line with Amazon. Her business Haus Laboratories is the first major cosmetics brand to emerge on the online platform. It is set to be released in September in nine countries, including the UK, US, Japan, France and Germany.
That’s it for this week. Inside FMCG will be back on Monday morning!