FMCG giant Nestlé has created a unique KitKat chocolate bar made entirely from cocoa fruit with no refined sugar.
The confectionery said that cocoa beans and pulp are the sole ingredients in the new bar which will be introduced at the KitKat Chocolatory in Japan later this year.
The pulp, which is soft, sweet and white in colour, is used in the fermentation of the cocoa beans once they are harvested, but traditionally most of it is was then removed. Before now, it has not been used as an ingredient to naturally sweeten chocolate.
“We’re proud to bring chocolate lovers a new chocolate made entirely from the cocoa fruit without adding refined sugar,” Patrice Bula, head of Strategic Business Units, Marketing and Sales at Nestlé, said.
“This is a real innovation which uses the natural sweetness of the cocoa pulp to provide a pure, novel chocolate experience.”
Nestlé said more products in other countries will follow next year.
Nestlé was the first confectionery to introduce Ruby chocolate last year. It was initially introduced in Japan and then in Europe.