Cadbury is moving towards healthier chocolate alternatives with the launch of a 30% less sugar version of its classic Cadbury Dairy Milk.
The new bar hit shelves in the UK last week alongside the original bar, after three years in the making.
Cadbury’s development team, made up of over 20 scientists, nutritionists and chocolatiers, replaced the physical functionality of sugar with fibre, to preserve the structure and texture of the popular chocolate bar.
“Our team of scientists, nutritionists and chocolatiers have been working away to achieve the much-loved Cadbury taste, with 30% less sugar, no increase in calories, and absolutely no artificial sweeteners,” Cadbury said on its website.
The reduced sugar bar is one of a number of lower sugar alternatives that the chocolate company has planned over the next two years.
“We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which stills tastes great,” Cadbury brand manager Katrina Davison said in a statement.
“We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”
While a spokesperson for Cadbury Australia did not confirm whether the bar will be making an appearance down under, they revealed that some healthier snacking options are on the horizon.
“As Australia’s favourite chocolate, we know the special role treats continue to play in people’s lives and we also know consumers are becoming more focused on wellbeing and food choices, so in line with this we are working on healthier snacking options right now, some of which we are just about to launch,” the spokesperson told Inside FMCG.
In 2012, Cadbury launched a leaner version of its Dairy Milk, containing less than 100 calories. A couple of years later, the confectionery company introduced a 250 calorie cap on all its single bars.