Glenorchy City Council has granted development approval for a $150 million ‘Chocolate Experience’ at the Cadbury factory site in Claremont, Tasmania.
The initiative is projected to attract 431,000 visitors annually and contribute over $120 million to the state’s economy each year.
The immersive attraction will utilise storytelling and technology to showcase chocolate-making processes.
With 95 per cent of the total cost sourced from private funding, the project is scheduled for completion by September 2028.
“Cadbury’s story and Tasmania’s story have been intertwined for more than a century and this project will bring that story to life for hundreds of thousands of visitors every year, and help write the next chapter for Claremont, for Cadbury and for Tasmanian tourism,” said Toby Smith, president of Mondelēz International for Japan, Australia, and New Zealand.
Last month, Cadbury launched &More in a premium category foray.
