Kaufland Australia is pressing forward with its Australian expansion with the acquisition of its third Queensland site, in a location that may concern local players.
On Wednesday, the German retail giant confirmed that it has taken ownership of Morayfield Village Retail Centre at 177-189 Morayfield Road, a suburb of Moreton Bay Region in north Brisbane.
The property listing on the Commercial Real Estate website indicates that the centre is next to Morayfield Regional Shopping Centre, which houses major market players including Coles, Woolworths, Target, Kmart and Big W, with an Aldi store and two additional Woolworths supermarkets also situated in the precinct.
The 16,690sq m site, described as “a well-established, modern, single level retail centre”, includes a 6,939sq m building which is more than enough for a Kaufland supermarket, which generally occupies a total store area of 4,000 square metres.
Earlier this month Kaufland announced that it was making its first foray into the Toowoomba region in southern Queensland, along with the purchase of a site at Burleigh Heads on the Gold Coast.
A spokesperson for the retailer told Inside FMCG that it is planning to explore further opportunities in the area.
“We are committed to long term, sustainable investment in Queensland, and we are delighted to be looking at all sites and opportunities that are available, ” a Kaufland spokeswoman told Inside FMCG.
“We look forward to continuing to work together with Moreton Bay Regional Council and all key stakeholders with the goal to deliver high quality, great service and amazing value to the wider region.”
Kaufland has advised that its supermarkets will be stocked with local, regional and international products at discount pricing, with each store including a bakery, butcher and liquor areas.
In March, Kaufland Australia received planning approval for its first three stores in Victoria at Chirnside Park, Dandenong and Epping as well as its Melbourne headquarters and Australia’s largest distribution centre to be located at Mickleham.
The following month, the retailer was granted development approval to build its first South Australian store in Prospect, an inner northern suburb of greater Adelaide.