Lion Dairy & Drinks has introduced a yoghurt brand
Liberté to Australia this month, launching exclusively at Coles.
The Canadian yoghurt brand has a range of fruit-layered yoghurt, all manufactured in Morwell, Victoria.
The new Liberté range does not contain any gelatin or artificial sweeteners and is made with whole cream milk. Liberté’s collection of premium yoghurt includes vanilla, blackberry, lemon and raspberry & arabica flavours.
“We’re thrilled to bring to Australia a unique French-Canadian brand with a strong heritage and shared passion for producing simple, yet great tasting products that are full of flavour,” Darryn Wallace, marketing and innovation director, Lion Dairy & Drinks,
“Liberté is a truly premium indulgent yoghurt which is in our minds a first to market here in Australia. It is the perfect choice for people who have an obsession for taste and appreciate quality food that is made with a selection of fine ingredients.
“Liberté packaging is simple, yet refined, extremely elegant and certainly eye-catching in black. We can’t wait to share it with Australian foodies and all households alike, making it available to everyone through our exclusive partnership with Coles.”
Liberté is available at Coles in two sizing choices of 4 x 150g and 4 x 500g.