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Ferrero, Kraft Heinz the big winners at Shop! marketing awards

FMCG brands Ferrero Australia and Kraft Heinz have taken the top honours at Shop! ANZ 2019 Marketing at Retail Awards.

Ferrero Australia’s Kinder Halloween POP display by Orora Specialty Packaging and The Mix Agency won Best in Show, Best Design & Innovation, Best Display and Gold in Large or Department Store Display.

Kraft Heinz took home the award for Best Shopper Experience Pinnacle Award for XPO Brand’s Heinz SnapChat Augmented Golden Egg Hunt. It also won Gold in Digital Instore, Mobile, Social & Online and Silver in both Occasion-based Shopper Campaign and Experiential.

“This year we had just one category where Gold wasn’t awarded, the strongest result in well over five years. 2019 has been a tough year for retail across the board and retail marketing has been no exception, so it has been really heartening to see our members and entrants stepping up to the challenge of creating fresh and engaging campaigns to encourage shoppers to purchase,” Carla Bridge, Shop! ANZ general manager.

“This year we’ve also seen a shift back to some of the more traditional POP categories, with newer disciplines such as digital and experiential not quite as popular as last year, perhaps indicating a swing back to simpler design principals and reduced budgets.”

In Grocery Store (Food) and Temporary categories GPS Group came out on top for its ad for Twinings’ Drink Outside the Box display. Presfast won Silver for Coca-Cola Make it Yours, while Bronze was awarded to Konica Minolta Marketing Services (KMMS) with Store Display Global for Nestle’s 2018 Halloween Confectionery Activation.

The new POP this POP Retail Industrial Design Award went to Point Retail for McPherson’s consumer products Manicare, Glam and Lady Jane Chemist Warehouse Beauty Bays. Silver went to ID Pop for their Stuart Alexander Chupa Chups Totem Pole and KMMS & iD8 Studios for the Milo Winter 2019 Mug received the Bronze award.

In Experiential, Silver went to XPO’s Heinz SnapChat campaign, and Bronze to HP & Traffik’s Break Down the Best. The Megara Environmental Stewardship Award Silver went to Presfast for Coca-Cola Make it Yours.

Bridge said the quality of campaigns entered in the last two years has continued to rise.

“These Awards are a true testament to the strength and success of retail marketing in Australia and New Zealand and prove that the sector is a robust and indispensable element in the retail mix,” she said.

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