Coca-Cola Australia recruits LeBron James for Sprite TVC
Coca-Cola Australia launched a new Sprite TVC on Thursday featuring NBA star, LeBron James.
The 30 second ad shows the LA Lakers superstar and Sprite ambassador making light of celebrity endorsements.
“I wouldn’t tell you to drink Sprite, even if I was in a commercial for Sprite, which I am!” he says in the ad.
Instead, he says he would ask fans if they ‘Wanna Sprite?’, the official campaign hashtag.
“LeBron James is global super star and we are very excited to be able to premiere our ‘Wanna Sprite?’ spot here in Australia for the first time,” Sprite brand manager Charlotte McCrudden said.
“With summer just around the corner, we have timed the launch in Australia with the aim of keeping Sprite top of mind for consumers when they are looking for a great tasting hit of lemon-lime refreshment over the hotter months.”
The LeBron TVC will be screened nationally on television, cinema, online video and social media until the end of the year.