Aldi Australia kicked off its its 2019 Christmas campaign on Friday, with the launch of a new TV commercial which aired over the weekend.
The TVC which was shot in Tasmania, tells a story of generosity and togetherness, based on “Australians’ spirit of sharing”.
Aldi’s award winning Christmas ham takes centre stage in the new advert, as a lady discovers her fairytale ham keeps growing despite being sliced many times, symbolising the retailer’s strong value-for-money proposition.
“Christmas is the time of year that Australians want to spoil their families, however there can be a misconception that to get the best quality Christmas feast, presents and experience, you need to spend big,” said Mark Richardson, marketing director at Aldi Australia.
“The never-ending ham in our 2019 Christmas campaign is symbolic to the value you can get at ALDI. With great prices across our entire Christmas range, you can afford to spoil your guests with our award-winning Australian hams, European sweets and delicacies, decorations and gifts on any budget.”
Aldi said a selection of its popular hams will make up its Christmas range this year.
“Our hams truly are magical, having won Canstar Blue’s 2018 Supermarket Christmas award for our Christmas Leg Ham. The award-winning range of Australian hams including Berg Australian Half Leg Ham, Specially Selected Triple Smoked Half Leg Ham and Berg Leg Ham Portion on the Bone will be in stores this December,” the retailer said.
The discount retailer is also bringing back its popular Wine Advent Calendar on November 13. The wine calendar features 24 mini bottles of French wine including sparkling, white, rose and red varieties.