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Asahi launches sugar-free hard seltzer

Liquor giant Asahi has created a vodka-based, sugar-free hard seltzer for the Australian market. Good Tides is a ready-to-drink alcoholic beverage that targets millennials.

The drink combines sparkling water with vodka and a hint of natural flavour. It doesn’t contain sugar or artificial sweeteners with 85 calories per can.

“The ready-to-drink category is moving beyond traditional, reduced sugar options. We hope that by introducing Australia’s first completely sugar-free, vodka-based Hard Seltzer, we’re able to provide consumers with the enjoyable, easy drinking option that we know is currently missing from shelves.” Virginia Woodger, group marketing manager cider, RTDs, spirits & sponsorships, Asahi Premium Beverages said.

“Good Tides is a great option for those who are seeking to become more mindful of their drink choices, but don’t want to compromise on a delicious tasting drink. We anticipate that the Hard Seltzer category will skyrocket in popularity in Australia, as it has in the US, and Good Tides will be at the forefront of this growth.”

Henry Gordon, BWS category manager, Premix Spirits said hard seltzers provide a great opportunity.

“We see Hard Seltzers in Australia as a fantastic opportunity to recruit new customers and give our existing customers more options that are refreshing within the convenience drinks space. We’re thrilled that Good Tides is now available in stores across the country and know it will be popular with customers,”

Good Tides is available in Lemon & Lime and Raspberry. Four packs of 330ml cans are sold at BWS, Dan Murphy’s and independent liquor stores in Australia.

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