Asahi Archives - Inside FMCG

Asahi Archives - Inside FMCG

Strongbow cider

Asahi sells five liquor brands to Heineken

Asahi has sold the Australian rights to five liquor brands, including Strongbow and Stella Artois, to rival Heineken.

Shopping trolley

Global FMCG profit margins rose by near-record amount prior to Covid-19

Before Covid-19 hit the world, profit margins in the global FMCG industry grew by 18.7 per cent, nudging 2007’s 18.9 per cent record.

Carlton & United Breweries merges with Asahi Premium Beverages

ACCC did not opposed the acquisition as Asahi offloads some of its brands.

This week in FMCG

This week’s top headlines.

CUB joins Asahi Beverages

Asahi has completed the $16 billion acquisition of CUB.

Asahi gets greenlight from FIRB to acquire CUB

Acquisition of CUB is expected to be completed on June 1.

This week in FMCG

This week’s top headlines.

This week in FMCG

This week’s top headlines.

Asahi launches sugar-free hard seltzer

Vodka-based, sugar-free hard seltzer aimed at millennial market.

Asahi proposes divestment of cider and beer brands to allay ACCC concerns over CUB deal

Asahi offers to ditch Strongbow, Stella, Becks and more to get CUB deal passed.