Asahi Archives - Inside FMCG
Asahi has sold the Australian rights to five liquor brands, including Strongbow and Stella Artois, to rival Heineken.
Before Covid-19 hit the world, profit margins in the global FMCG industry grew by 18.7 per cent, nudging 2007’s 18.9 per cent record.
ACCC did not opposed the acquisition as Asahi offloads some of its brands.
Asahi has completed the $16 billion acquisition of CUB.
Acquisition of CUB is expected to be completed on June 1.
Vodka-based, sugar-free hard seltzer aimed at millennial market.
Asahi offers to ditch Strongbow, Stella, Becks and more to get CUB deal passed.