Asahi Archives - Inside FMCG

Asahi gets greenlight from FIRB to acquire CUB

Acquisition of CUB is expected to be completed on June 1.

This week in FMCG

This week’s top headlines.

This week in FMCG

This week’s top headlines.

Asahi launches sugar-free hard seltzer

Vodka-based, sugar-free hard seltzer aimed at millennial market.

Asahi proposes divestment of cider and beer brands to allay ACCC concerns over CUB deal

Asahi offers to ditch Strongbow, Stella, Becks and more to get CUB deal passed.

This week in FMCG

This week’s top headlines.

Major alcohol companies to introduce age-restriction labels

Diageo, Asahi and Bacardi among liquor giants to help curb underage drinking with new labelling and tighter controls online.

Get crafty: How craft breweries can compete with ‘Big Beer’

Despite big players not traditionally fitting into the craft beer narrative, they are taking to craft breweries like a legal office does to the beer fridge at 5pm.

CUB donates leftover water to drought regions

The non-potable water can be used to help crops and livestock in the ongoing drought.

This week in FMCG

This week’s top stories in the FMCG sector.