Asahi Archives - Inside FMCG
Acquisition of CUB is expected to be completed on June 1.
Vodka-based, sugar-free hard seltzer aimed at millennial market.
Asahi offers to ditch Strongbow, Stella, Becks and more to get CUB deal passed.
Diageo, Asahi and Bacardi among liquor giants to help curb underage drinking with new labelling and tighter controls online.
Despite big players not traditionally fitting into the craft beer narrative, they are taking to craft breweries like a legal office does to the beer fridge at 5pm.
The non-potable water can be used to help crops and livestock in the ongoing drought.
This week’s top stories in the FMCG sector.