Air Wick creates nature-inspired fragrance collection
FMCG giant Reckitt Benckiser (RB) has created a nature-inspired fragrance collection, Botanica by Air Wick. The range features candles, sprays, reed diffusers and electrical liquid sprays and refills, all of which are infused with exotic natural ingredients from around the world, and packaged in sustainable materials.
The six scents include Fresh Pineapple & Tunisian Rosemary which contains rosemary essential oil from Tunisia; Caribbean Vetiver & Sandalwood scent with vetiver essential oil from Haiti; The Island Rose & African Geranium, which contains geranium essential oil from Africa; and The Vanilla & Himalayan Magnolia, which features magnolia essential oil from Yunnan in China;
French Lavender & Honey Blossom has lavender essential oil from the Southern France; while The Moroccan Mint & Pink Grapefruit has an essential oil made from Moroccan mint that’s mixed with pink grapefruit scent.
“Botanica by Air Wick demonstrates our continued commitment to breaking new ground at RB. We are passionate about creating products that are long lasting, planet conscious and can be enjoyed by all Australian households. Botanica by Air Wick is the latest iteration in a pipeline of innovation that we are excited to bring to the local market” said Arnaud Sudre, marketing director for RB Hygiene and Home (ANZ).
Botanica by Air Wick Reed Diffusers use natural rattan stems to diffuse the fragrance that can last for 45 days. While the candles have a burn time of up to 40 hours.
The liquid electricals last for 80 days per refill (when used for eight hours a day. The non-aerosol room spray bottles are made using 99 per cent recycled plastic.
Botanica by Air Wick are available in all major supermarkets now.