Retail organisation Shop! ANZ is calling on shopper and retail marketing professionals to join the first ANZ Shopper and Retail Marketing Industry Survey, which will be conducted by Norrelle Goldring, senior director at House of Brand.
Participants will get a free copy of the research report worth A$295 and findings will be presented at the Shop! ANZ Professional Development Series events in Sydney on 7 May and Melbourne on 13 May.
“We invite retailers, brands, manufacturers, and retail-related agencies of all types to provide their views by April 3, so we can collectively understand how much progress the industry has made in the past three years and gauge how we can expect retail marketing to change. This is especially important in light of recent events where it is becoming harder and harder to predict what we can expect to see for the future, this research will be an invaluable barometer of retail marketing,” Shop! ANZ general manager, Carla Bridge, said.
Goldring said the previous surveys led to the industry’s improvement and the refocus of Shop! ANZ to create a shopper marketing tools and education for the sector in ANZ.
Participants can do the survey online until April 3.
Focus areas of the 2020 State of Retail Marketing Survey include:
- Experience, support and resource levels in individuals and organisations
- Shopper marketing activations types, touchpoints, and measurement
- Digital, mobile and social shopper and retail marketing practice
- Trends, Challenges & the Future
The survey can be found here.