Chobani launches hot cross bun Easter Flip

Yoghurt brand Chobani has launched an Easter special for a limited time at Woolworths.

The Chobunny Easter Flip pays tribute to popular Easter treat, hot cross buns.

The hot cross bun flavoured yoghurt combines spiced raisin low-fat creamy Greek yoghurt with cookie crumble, pie crust and white chocolate.

Chobani’s limited batch campaigns have proven popular in the past.

Each campaign is centred around a seasonal holiday or celebration and includes a unique flavour that is only available for a very short period of time.

The yogurt company launched its first limited batch for three weeks in October 2016 with a Halloween-themed Pumpkin Pie flavour and has since featured a Mandarin Chinese New Year batch, Spooky Vanilla pouch and a Christmas Pavlova Flip among the creations.

Managing director Peter Meek previously told Inside FMCG that the reasoning behind the limited batch strategy all comes back to purpose.

“Our mission is ‘better food for more people’, so bringing exciting and different food options and flavours to consumers to surprise and delight them is part of that,” he said.

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