Plant-based meat company v2food has partnered with meal kit delivery service Marley Spoon, making it the first time v2food products will be available for home delivery.
Plant-based v2mince will act as a substitute for beef or pork mince in a number of recipes starting April 27.
The start-up was launched in October 2019 by CSIRO’s Main Sequence Ventures and food industry leader, Jack Cowin with former Masterfoods and PepsiCo research director, Nick Hazell, leading the business.
Hazell, CEO of v2Food, said the COVID-19 pandemic has underlined the importance of a sustainable global food system.
“Increasing animal meat production to feed a planet growing towards a population of 10 billion people isn’t sustainable. Thankfully, more and more Aussies are looking for ways to reduce their meat consumption but are often reliant on the same recipes they cook week-in-week-out. Many of us are looking for ways to increase the variety of things we eat at home while staying healthy. v2food and Marley Spoon are enabling Aussies to experience something new and tasty for the first time,” he said.
Rolf Weber, co-founder, Marley Spoon Australia, said the latest partnership is helping create “a more sustainable supply chain without compromising flavour or nutrition to our customers”.
A spokesperson for Marley Spoon said the company is always looking to build on its menu.
“We’re always looking at ways we can expand our service and add new ways for customers to eat new and delicious things, and a big part of that is expanding the plant-based suppliers we work with,” a spokesperson told Inside FMCG.
“A large portion of our customer base vary up their diets and include multiple vegan options every week, so providing more options means we can serve new customers, as well as continue to provide long-standing customers with more variety and choice.”
Marley Spoon is also collaborating with plant-based meat start-up, Fable, which focuses on emulating the taste and texture of slow cooked meats such as beef brisket.