Research agency Canstar Blue has released its consumer ratings report, highlighting the top performers across products such as coffee, tea, cheese and razors.
Lavazza received Canstar Blue’s Most Satisfied Customers Award for its coffee beans for the second year running. The brand was rated five stars for taste, aroma, texture, variety, packaging and overall customer satisfaction in 2020. While Coles Urban Coffee Culture was rated best value for money. Vittoria, Caffe Aurora and Grinders completed the top five.
Canstar Blue editor in chief, Simon Downes said that despite Lavazza and Vittoria performing well overall, supermarket brands are gaining more market share.
“You simply can’t beat supermarket home brands on price and that’s something consumers value now more than ever. That’s why I think there will be a renewed focus for brands to strike the right balance between quality and price moving forward,” he said.
Canstar Blue’s research found that 45 per cent of Aussies make their coffee at home rather than buying from a café. One in three Australians say they go out of their way to buy the coffee they like and seven per cent purchase their brew online.
In the dairy category, discount grocer Aldi topped Canstar Blue’s sliced cheese ratings for a second year in a row, with its Westacre product. It took home the Most Satisfied Customers Award after receiving five stars for overall satisfaction, best value for money, variety and packaging. While cheese brand Jarlsberg was best on taste. The top five also included Woolworths, Kraft and Bega.
“Buying home brand products is always a bit of a gamble, especially when it comes to a staple product like cheese, but consumers have found Aldi continues to provide the right balance between quality and value,” said Downes.
Tea maker Twinings was hailed as the top tea in Australia for the second time with the Most Satisfied Customers Award for its tea bags in 2020. Other tea brands named include Nerada, Tetley, Bushells, ALDI Diplomat, Madura, Dilmah, Lipton, Woolworths and Coles.
Over half of Australians (55 per cent) drink plenty of tea daily and 61 per cent prefer using tea bags over tea leaves.
“The Australian tea market is valued at A$1.2 billion and is growing at a compounded rate of about 3 per cent annually which indicates a real shift away from coffee towards a more health conscious and often cheaper choice,” said Downes. “We expect the COVID-19 pandemic will have an impact on tea production and exports globally as is already the case in India but what this means for the Australian market remains to be seen.”
“Tea is fast becoming the hot drink of choice among every generation and it seems consumers are going back to the basics with supermarket black and green tea, with only 3 per cent of respondents buying their tea from a specialty store,” said Downes.
Aldi also bagged Canstar Blue’s Most Satisfied Customers Award for men’s razors for comfort, effectiveness, quality, design, packaging appeal, value for money and overall satisfaction. Other razor brands named include Bic, Schick, Gillette and Coles.
“It’s always good to see supermarket brands doing well above established brands, which shows consumers don’t care so much about brand name, as much as value and convenience. Our survey found men cited convenience, price and personal preference for a closer shave as their main reasons to purchase razors over electric shavers or clippers,” he said.
Canstar Blue’s survey showed cartridge razors are the most purchased type among men, followed by disposable razors and removable blade razors.