This week in FMCG
Another week is coming to an end with the top headlines in the business sector. Take a look back at what happened with an FMCG giant as it launched a DTC foray with meal kits and an Australian supermarket helps a herbal kit grower stay afloat during the pandemic.
FMCG giant Heinz unveiled a new home-delivery service in Australia offering consumers pre-packed bundles which they can purchase on a new website, Heinz to Home. Shoppers can choose from two pre-packed bundles of products such as Heinz Soup, Heinz sauces and condiments, and Heinz Baked Beanz & Pasta. The packages are also ideal as gifts to family or friends who cannot shop at the brick and mortar stores due to the Covid-19 outbreak. The ketchup maker is offering free delivery for the first 400 bundles to suburbs of Victoria which are currently in lockdown due to the coronavirus outbreak.
Coles sealed a deal with Tweed Heads herb grower Pocket Herbs as the Covid-19 outbreak shut down its restaurant supplies. The latest move of the supermarket giant involves purchasing more than 500 micro herb pots per week. This will give the company the certainty it needs to keep its employees during this difficult time, according to Iain Reynolds, Pocket Herbs founder.
Chobani turned to doing something with a twist as it unveiled a limited release unicorn-themed yoghurt. The Greek yoghurt range has pink candy pieces, fairy-floss crisps and pie-crust cookies as side mix-ins. The new healthy food range is encased in a flip packaging. It created six different whimsical foils for consumers to choose from, which they can buy at Coles, Woolworths and selected independent stores.
Ikea’s famous meatballs now come in a plant-based version soon to be headed Down Under. The new healthier version will be cooked with fresh ingredients such as yellow pea protein, oats, onion, apples and potatoes. The new recipe targets health-conscious consumers and Ikea said it has 4 per cent of the carbon footprint of the original meatball version. The new range will be available in the EU in August, before becoming available in Ikea stores in North America, the Middle East and Asia Pacific after a few months.
McDonald’s has new merch under its sleeves with a unique swimwear range made from plastic straws in Austria. It also collaborated on a ‘saucy’ range of shoes with Adidas in India. The swimwear initiative came after dealing with the problem with waste plastic after the fast-food chain in Austria replaced all plastic straws and shake cups in its restaurants with recyclable paper versions. Meanwhile, McDonald’s and Adidas new ‘Sauce Pack’ sneaker collection in India was inspired by popular basketball players’ playing style and the fast food’s sauce packaging.
That’s it for this week. We’ll be back on Monday morning with the latest headlines!