Ikea Archives - Inside FMCG
OPINION: Having customers do most of the work and feel they have attained “greater value for money’” is the Holy Grail for marketers.
What made the business headlines this week?
The Swedish furniture retailer creates exclusive kangaroo meatballs for Aussies.
Inside FMCG has a chat to meal kit company.
Scandinavian company pulls out candy due to potential contamination.
Supermarket teams up with job service website.
Amazon, Alibaba emerge as top FMCG and retail companies.