Ikea Archives - Inside FMCG

The IKEA effect: how we value the fruits of our labour over instant gratification

OPINION: Having customers do most of the work and feel they have attained “greater value for money’” is the Holy Grail for marketers.

This week in FMCG

What made the business headlines this week?

IKEA rolls out “Roo Balls” in Australia

The Swedish furniture retailer creates exclusive kangaroo meatballs for Aussies.

Dinnerly: Aussies’ budget-friendly meal kit alternative

Inside FMCG has a chat to meal kit company.

IKEA recalls GODIS PASKKYCKLING marshmallow candy

Scandinavian company pulls out candy due to potential contamination.

Coles partnership with Airtasker

Supermarket teams up with job service website.

Amazon Fresh to push brand value

Amazon, Alibaba emerge as top FMCG and retail companies.

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