Ikea Archives - Inside FMCG
Take a look back at what happened with an FMCG giant as it launched a DTC foray with meal kits and an Australian supermarket helps a herbal kit grower stay afloat during the pandemic.
The new IKEA meatball dish will be served also at its restaurants this year.
Shonkys takes aim at Health Star Rating and singles out XO Crunch for “health washing”.
OPINION: Having customers do most of the work and feel they have attained “greater value for money’” is the Holy Grail for marketers.
What made the business headlines this week?
The Swedish furniture retailer creates exclusive kangaroo meatballs for Aussies.
Inside FMCG has a chat to meal kit company.
Scandinavian company pulls out candy due to potential contamination.
Supermarket teams up with job service website.
Amazon, Alibaba emerge as top FMCG and retail companies.