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Coles and AFL launch Healthy Kicks campaign

The AFL and Coles have launched a programme to encourage kids to be more active.

The Australian Football League is cooperating with Coles to encourage Australian youth to engage in healthy, happy lifestyles.

Coles Healthy Kicks launched yesterday as a health and fitness program supporting children’s pathway to healthy cooking, mindfulness, and exercise by having past and present AFL players teach easy recipes from the Coles Kitchen, as well as strength and mobility workouts run by AFL Max co-founder and premiership player James Podsiadly.

“Sport provides kids the confidence and capability to be active, setting up strong foundations for a healthier life, with proven long-term physical, psychological, social, and cognitive benefits,” said AFL GM commercial, Kylie Rogers.

“Footy is the perfect vehicle to deliver an entertaining and educational program at a time when so many children have been isolating or social distancing.”

“We know that as kids grow older, their healthy eating habits can decline,” said Coles CMO Lisa Ronson. “Our customer insights show that fewer than one in two pre-teens eat fruit (44 per cent) and fewer than one in five eat vegetables each day (16 per cent).”  

The partners entered a five-year agreement in February.

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