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Why plant-based meats are prospering amid a pandemic

Beyond Meat Beyond Burger patties in a supermarket. In times of crisis, people seek transparency. Now more than ever, we ask more questions, take stock of our realities and shift our direction accordingly. It’s in this adversity that industries are also forced to lift the lid, with some so publicly disrupted that it can accelerate a reshaping in consumer behaviour to fuel new and emerging industries. With the meat industry so visibly vulnerable due to the global Covid-19 pandemic, and the plan
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