Cadbury has teamed up with Bundaberg Rum to launch a limited-edition dark chocolate block Cadbury Old Gold inspired by Bundaberg Rum.
The collaboration merges the ‘substantial and bold’ profile of Cadbury Old Gold, a staple for Australian dark chocolate enthusiasts since 1916, with the distinct character of Bundaberg Rum.
Facilitated by the agency Asembl, the partnership unites local figures, from the legacy of Cadbury founder MacPherson Robertson to Bundaberg Rum’s well-known ‘Bundy Bear’.
The block is now available for an RRP of $8 at Coles, Woolworths, and independent supermarkets across Australia.
“This collaboration unites two great Australian-made products and the people and characters behind them, from the makers of Cadbury Old Gold to Bundaberg Rum’s famous Bundy Bear,” said Kartina Watson at Mondelez International.
Assembl operates as a strategic, research-driven agency specialising in FMCG and lifestyle licensed brand extensions and collaborations.
