Organic children’s snack brand Whole Kids launches equity crowdfund

Whole Kids
Whole Kids founder Monica Meldrum.

Organic and additive-free children’s snack brand Whole Kids has launched a $1 million equity crowdfund with Birchal, open to investors big and small across Australia.

Whole Kids has turned its back on the traditional capital-raising model in favour of crowdfunding as a way to continue building its brand as force for good and give its strong community a chance to be part of the next phase of growth. As of October 14, more than $328,000 has been raised with 15 days remaining.

Founder Monica Meldrum says the company is looking for investors who genuinely want to play a part in the future growth of Whole Kids and looking forward to having parents and seasoned investors alike who be involved in the direction of new products, charity partners and other initiatives.

“We see this crowdfund as an opportunity for our incredible community to be part of the next phase growth for Whole Kids. The funds raised will support the acceleration of key business strategies, which include increasing our distribution and shelf-presence, international expansion, product development, marketing activities and growing our direct-to-home online sales,” she said.

The four-week raise will seek investment with a minimum $100 investment and funds raised will support Whole Kids as it accelerates its footprint both locally and internationally, as well as assisting with new product development and the expansion of its local team. 

“Contributors to the crowdfund model will receive shares in the company as well as access to a range of other benefits such as a seat at our tasting table, sneak peeks at new products, ongoing discounts and more,” said Meldrum.

 “We have lots of game changing innovations and plans in the pipeline, including the introduction of new product segments and we’re excited for both seasoned investors, as well as mums and dads who may not have invested before, to be part of this exciting growth stage.”

Whole Kids, founded in 2005, is a certified B Corporation and has committed a portion of all sales to children’s charities and community projects dedicated to health and environment issues in Australia and across the globe.

“We love the idea of giving parents a tangible and real opportunity to invest in their children’s future and be a part of building a better and healthier world through the brands we buy and food we eat.”

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