Bryon Bay brands join forces to create carbon-neutral cereal range - Inside FMCG

Bryon Bay brands join forces to create carbon-neutral cereal range

Three Byron Bay brands have collaborated to launch a carbon-neutral cereal range, a healthy solution for Aussies and a new environmental initiative.

The nutrient-dense breakfast cereals are formulated from functional ingredients, supporting personal health along with the planet’s.

The new cereal range is the first carbon-neutral line of ‘We, the many*’ – an environmental movement founded by the Brook family from Brookfarm and Cape Byron Distillery; and Brad Rogers and Jamie Cook, two of the co-founders of Stone & Wood.

“While all three companies have strong environmental ethics and credentials, we wanted to create a movement where climate change is a key business driver rather than an afterthought,” said Will Brook, co-founder of We, the many*. 

According to the company, We, the many* will commit 50 per cent of profits into climate-change action projects, including regenerative agriculture, wind and solar farms, recycling technology and forest regeneration.

“We want to mobilise business to create a commercial solution to a global problem which, over time, can make an even bigger contribution to climate action projects as it grows,” said Brook. 

We, the many*’s full range is scheduled to launch next month. 

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